Birmingham’s first full-scale festival of rum will take place on Saturday July 2.
The event takes place at bar and live music venue the Cuban Embassy in Moseley.
The all-day festival is expected to attract 500 visitors to sample and discover rums from a host of brands and exhibitors.
Experts and cocktail mixologists will be on hand to guide, inform and entertain the public.
The festival will take over the whole of the heritage Cuban-themed venue, spreading across two storeys, an outdoor courtyard and open-air balcony terrace.
The festival’s official sponsor is Bacardi.
Founded in Cuba in 1862 by Don Facundo Bacardi Masso, the brand will showcase a range of white, gold and dark rums, and feature on the festival’s exclusive cocktail list.
Key rum partners also include R L Seale’s, Doorly’s, Mezan and Brugal, a premium rum from the Dominican Republic.
A total of 130 different rums will be available, ranging from dark to white to spiced varieties.
There will be a special focus on the exotic and diverse provenance of rums, with bottles from Bermuda, Mauritius, Jamaica, the Virgin Islands, Venezuela, Guatemala and more.
Specialist retailer the Drinks Emporium will host a Rum Shop, where visitors will be able to browse and buy from a curated selection of bottles.
Organisers aim to create a lively carnival atmosphere, with live salsa, samba and reggae music performances scheduled throughout the day.
Street food will also be a prominent feature of the festival.
A menu of Latin American and Caribbean-inspired dishes will complement the rum selection.
Birmingham Rum Festival is organised by food and drink guide Dine Birmingham, with ticketing and promotional support by national lifestyle platform Design My Night.
The festival follows a series of successful tasting events featuring premium rums like Ron Zacapa, a heritage Guatemalan brand distributed in the UK by Diageo.
More information is available at the official website www.birminghamrumfestival.com