Drinkers at the High Field pub in Birmingham are being urged to donate their loose change after buying a round towards Herds for Change.
The project aimed at delivering vital and sustainable change in the Mara, Kenya.
This week and until September 3, the pub in Highfield Road, Edgbaston, has declared it Peach Foundation Cow Week.
The High Field and its sister pubs owned by Peach Pub Company are aiming to raise at least £250 each to buy a cow for the Maasai community in Kenya as part of Herds for Change, the latest fundraising campaign carried out by its charitable arm, The Peach Foundation1.
The goal is to raise £130,000 to buy a breeding herd of eight pedigree bulls and 400 cows for the Enonkishu community in the Mara.
The profits will be ploughed back into the community and used to support the livelihoods of local families.
“This is an opportunity to make a real difference to the lives of people living in the Maasai community in the Mara, Kenya, a part of the world where the ecosystem has become increasingly fragile,” said Sarah Robinson, general manager of The High Field.
“Global warming, lifestyle changes and the mismanagement of land all pose a serious threat to the wildlife and the communities who live in the Maasai.
“Over the years here at Peach we have played a part in supporting the Maasai tribe, the wildlife and the community’s traditional way of life, helping to create a hippo sanctuary and plant a forest.
“Now, we are moving on to the next important chapter in the bid to safeguard the long-term future of the Mara and its people.
“We are creating the Peach Herd and raising money to buy cows for the Maasai community, and we want Edgbaston to be able to provide at least one, if not two cows.
“So we’re asking everyone who pays us a visit over the next couple of weeks to let us hang on to their change for the cause or put whatever they can into the cow money box on the bar so we can make Herds for Change a big success and make our mark in the Mara,” she says.
After collecting money to buy the herd, a team from Peach and some of its suppliers will be travelling out to Kenya to buy the cattle and deliver them to the Enonkishu community on September 9.
To make a donation, please pop into The High Field today or go online to https://mydonate.bt.com/events/