Find out about this new way to discover great places to eat and drink


The online independent restaurant, bar and street food discovery platform Wriggle has launched in Birmingham – ready to showcase and support the city’s amazing food and drink scene.

Wriggle began in Bristol in 2014 and since then has expanded to Brighton, Cardiff and, this summer, Bath.

Now the young team has launched in Birmingham, drawn by Brum’s vibrant food and drink scene.

Wriggle works only with independent venues, all carefully handpicked by the experienced team.

The Wriggle gang take delight in helping discerning diners and drinkers discover new favourites and proper hidden gems. The venues featured on Wriggle are often quirky and regularly a little unusual, but always great.

The easy-to-use platform guides users to brilliant places run by passionate people.

No more drinking the same old beers at dull chains. No more eating bland food, generic food at identikit restaurants. This is about the new, exciting and excellent.

Wing Wah in Birmingham’s Chinatown – one of the restaurants involved.

Scores of Birmingham venues have already partnered Wriggle, including 1000 Trades, Wing Wah, Craft Dining Room, Land, Loki Wine, Salcooks, Vietnamese Street Food, Andersons, Kongs and 40 St Pauls.

Wriggle regards itself as your greediest food-loving friend, offering brilliant recommendations with not a hint of snobbery.

Trust is at the heart of Wriggle’s mission: a determination only to champion places that offer customers something special.

Speaking about the Birmingham launch, Wriggle founder Rob Hall says: “There’s so much delicious independent food and drink to explore and enjoy in Birmingham, and the whole Wriggle team is so excited to get involved with the scene here.

“It’s Wriggle’s mission to make it as easy and fun as possible for people to get out there and discover something a bit different from the usual boring high street chains which sadly dominate our cities these days.

“We’re here to help shine a light on the different and the unique: those tiny little coffee shops that you can blink and miss, that skatepark that also serves fantastic burgers, and those unassuming, slightly scrappy looking family-run Italians that serve the best pasta this side of Rome.


“In Bristol, Brighton, Bath and Cardiff (where Wriggle currently operates) we’ve proven that our users love discovering their cities through its independent food and drink scene, and we can’t wait to team up with all Birmingham’s amazing cafes, bars, restaurants and street food traders to support them and spread the word about the varied, delicious food and drink they’re offering. Wriggle is for everyone: it’s fun, easy to use, and saves you a tonne of money when you’re eating and drinking out. We can’t wait to get going!”

How Wriggle Works For Customers

1 Discover: via a free app or website, Wrigglers discover top notch food and drink deals at handpicked, high quality local venues.

2 Save: book and pay for the exclusive offers through Wriggle, saving money.

3 Rewards: earn rewards points for every single purchase, and swap them for cashback – like a city-wide loyalty card.

4 Redeem: head to your chosen venue, show your unique booking code, and redeem your Wriggle.

How Wriggle Works For Venues

Wriggle offers a unique and exciting marketing opportunity for venues.

Here’s what the owner of Bakesmiths, one Wriggle partner in Bristol, had to say about partnering with Wriggle:

“Fundamentally, it’s the only marketing means we have that is trackable, so we can see what we’ve spent, and what we get for it. And, it’s adjustable real-time, so we can flex what we have at any time of day. So, a couple of days ago we had an overproduction of cake, so we did an instant cake offer in the afternoon, and we sold out. Now, you can’t do that with press, you can’t do it with print, you can’t do it any other way. Social media doesn’t deliver the same results, and if it does, you don’t quite know what you’ve got for your money. For us, Wriggle has become an essential part of our trading activity.”

The platform allows restaurants, bars and street food vendors to reach the very people who love to eat and drink out.

Wriggle helps create a buzz around venues – bringing in new customers. That, of course, translates as extra sales and more revenue for businesses.


The team works closely with partners to create high-impact campaigns to excite users, and features its partner venues across its social channels, email marketing and mobile push notifications.

There’s a talented team of in-house videographers and photographers working hard to generate fantastic, professional coverage for businesses, and stunning videos are shared across Wriggle’s social channels.

But, crucially, Wriggle also allows venues to target deals at customers at times that suit the business perfectly, and it’s super-responsive, so that offers can go live online speedily.

Wriggle’s app and website is free – democratising great quality food and drink and spreading the word about Birmingham’s hidden gems.

Find out more

Tags from the story
, ,